Every year, my youngest son requests an eggplant from the farmer’s market so every year I buy one and make the only thing I can think of to make with an eggplant – Eggplant Parmesan. And every year my kids turn up their noses in disgust.
I happen to like Eggplant Parmesan so it annoys me to no end that they won’t even try it. Not to mention it is fairly tedious to make. But every year, bolstered by the blind, enduring optimism that comes with motherhood, I roll up my sleeves and get to work.
And finally, this year, it paid off. Two of three kids gave it a lukewarm review. I’ll take that as progress toward my ultimate goal of serving it more than once a year.
Those of you who are familiar with my Parent Your Business model know I talk in terms of the stages of maturity of a business, from its start as a Squalling Infant, through to its Surly Teen years and hopefully beyond. And the reason I do this is that in my experience, businesses mature along a general timeline much like kids do – and sometimes they just aren’t ready for what you’re trying to serve them.
Ask yourself this if you find yourself failing at an initiative that’s important to you and your business: Is my business ready for what I’m trying to do? If the answer is no, do I know why? And what am I going to do differently so I’ll succeed the next time around?
Can you suggest another recipe for eggplant? Send your suggestions to firstname.lastname@example.org – if I use them, I’ll feature your business.