It’s been two months since I innocently published a post that had the same title as a porn video. My first notice was a little like spiking a fever – a sudden realization that
I had way more traffic than usual something was just, well, off.
After my initial panic, I decided to laugh, enjoy the traffic, and wait for it to die down.
But it never did.
In the days following my post, my traffic doubled. Then it doubled again. Now, it’s running about five times what it was in the days P2PR (Prior to Porn Reference). Sounds great, right? But I’ve no illusions that these visitors are all reading. P2PR, I could see from my metrics that most people who stopped by read two or three posts each visit. Now they just hit and run. It really dampens my urge to write.
“Ignore your metrics,” my sage blogging buddy, Cristina at Filling My Prayer Closet, advised. But I can’t. I’m a numbers girl. It’s sort of like telling me not to cough. *coughs* See, I coughed right there, just thinking about it!
I’m even getting to know this traffic a little. It’s highly skewed toward international visitors, many from former Eastern bloc countries. I know when they visit, what days and what times. Weekends are a big draw.
I even know some of them think they’ve landed on the right page because they click on the picture associated with the post. (Yes, they click on the image looking for the video. Sigh. Those former Soviet countries apparently aren’t churning out the rocket scientists they used to.)
While I can’t shake the vision of a room full of frat boys huddled around a screen trying to access a get-ready-for-the-weekend video, and their utter disappointment when they instead find someone who looks like their mom staring out at them, I’ve developed a profile of who I think my average porn-seeking visitor is, and how he differs from the traffic I’m accustomed to.
Being a marketer, I like to think in terms of reader profiles. Yes, I know reader profiles are gross generalizations. But given the chance, we marketers prefer to deal in gross generalizations.
Here is the profile I’ve developed for my average reader three months ago:
She’s a mom we’ll call Jenny. Jenny is a professional woman who used to work full-time, but left her job to stay home with her kids, age 4, 7, and 9. Jenny is smart. Jenny is witty. She blogs. She struggles to find balance in her everyday life. She is into fitness and nutrition. She likes to commiserate with me, and is glad to read a humorous take on parenting now and then. I like Jenny.
Here is the profile I’ve developed for my average visitor now:
We’ll call him Andre. Andre lives in (your Eastern European country of choice.) He is a computer programmer. When he needs a break, he doesn’t get up from his computer and wander down the hall – he surfs porn. And when he finds a great video, he tells all his friends who, unlike Andre, do not have the liberty to surf during the day. They search sometime between Friday morning and Sunday evening, hitting my blog by accident, and not at all amused to find a humorous take on parenting. Unlike Jenny, I don’t like Andre. I think I dated him once, and I learned my lesson.
Dealing with Andre has given me a massive case of writer’s block/torpor/disinterest. He doesn’t care what I write. He isn’t even going to read it. Unfortunately, writing is like exercise. You have to keep at it or you lose the muscle. I feel like I’m starting to develop the not-writing version of a beer gut. I’m not sure what that would look like, but I’m guessing “b”.
I’m even starting to resent Andre. On a slowish traffic day, I find myself angry at him for NOT showing up. “What’s your problem?” I hear myself mutter, “Video porn not good enough for you anymore?”
So I need to move beyond my dinner with Andre. Get back on the horse. Turn over a new leaf. Get my blogging groove back. (Ugh, see what I mean? I can’t write without using cliches.) It’s time to elevate the conversation a little. I even have my next post prepped. It’s called Road Kill.
Yes, well, that’s how bad it’s gotten. Obviously, my recovery isn’t going to happen overnight.